PIONEER at ARCH Moscow 2024

PIONEER participated in the events of the ARCH Moscow 2024 business programme, which is one of the largest all-Russian industry events in the world of architecture and construction. Valentina Ostrovaya, External Relations Executive at PIONEER, attended a breakfast meeting with Sergei Kuznetsov, Moscow’s Chief Architect. The main topic of discussion was office real estate, where architects and developers were asked to answer the question of which companies need an office today and how to create an ideal working space.

PIONEER has been consistently implementing commercial real estate projects for several years and is also a participant in the city’s program to encourage the creation of new workplaces from 2020. As part of this program, the construction of the OSTANKINO BUSINESS PARK is nearing completion, which will create around 12,000 jobs, 8,000 of which were created under the city’s program, while MFC BOTANICA has created more than 1,500 jobs out of a planned four thousand.

At the “Tomorrow comes today 2.0” session, which focused on the analysis of modern housing architecture, expectations, and requirements of buyers, BLANK bureau presented a study on changes in residential real estate over the last 5 years. Ekaterina Petrova, Director of Analytics and Marketing Concepts at PIONEER, presented her own data on the most demanded apartment mix of residential projects, as well as on the infrastructure required for buyers of new buildings inside the residential complex.

“We carefully listen to the changes in buyers’ preferences and assess the interest in trends in detail. Among the fresh solutions for premium projects, we highlight the presence of bathrooms and dressing rooms with a window, the location of storage space in the corridor area of the flat, and the creation of private master blocks with separate bathrooms and dressing rooms. Although the average size of the units is shrinking, the property does not lose functionality: a variety of options are included in the amenities, from beauty cabins and SPAs to gyms, group exercise rooms, and a cinema room. Amenities are now included in 47-61% of new projects, depending on the segment, and give residents the opportunity to lead a familiar lifestyle without leaving their homes, while rationally using the space of their flats. Among the solutions, for example, in the infrastructure of HIGH LIFE skyscrapers, there is a multifunctional space that can be used both for working meetings and for events and family celebrations,” said Ekaterina Petrova.

The ARCH Moscow exhibition is held annually in Gostiny Dvor and attracts hundreds of professionals, including architects, engineers, designers, material producers, and developers. The theme of this year’s exhibition was the notion of “Usefulness”. The participants of the exposition and business program focused on discussions on how architecture can be useful for the city and what the benefits of new projects are for residents.


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