Private Cinemas: An Exclusive Feature in New Residential Developments

According to analysts from consulting company NF Group and property developer PIONEER, only 19 residential complexes in Moscow’s historic core (so-called “Old Moscow”) currently under construction in the business, premium, and luxury segments will include a private cinema. Only one of them features a full-scale cinema located within a shopping and entertainment centre that forms part of the development.

“As of today, 175 high-end residential complexes are under construction in the capital, and just 11% of them will offer a dedicated film screening space. For developers, this is a way to differentiate their projects and create another type of community space. Private cinemas are undeniably a valuable amenity for residents,” commented Alisa Shishnina, Commercial Executive at PIONEER.

Most cinemas are part of the internal infrastructure exclusively available to residents. These facilities are typically included within a suite of club-level amenities such as event spaces, fitness studios, children’s playrooms, and more. In a few select projects, a publicly accessible format is introduced as part of the commercial offering. A notable example is HIGH LIFE, a premium high-rise development where PIONEER has planned a private cinema as part of its residents-only clubhouse. Here, residents can enjoy films with friends, family, or neighbours, host private events, or simply discuss the latest in the world of cinema in a cosy atmosphere.

“Buyers today expect more from new residential projects and place particular value on club-style infrastructure designed solely for residents and their guests,” commented Ekaterina Levina, top broker at Whitewill. “This might include coworking spaces, clubs for children and teens, or private fitness and beauty zones where residents can invite their own stylist or hairdresser. It all depends on the concept of the development. A private cinema adds extra value — while not necessarily a pricing factor, it’s an element only the most forward-thinking developers are willing to offer.”